Student Enrollment Coordinator
STUDENT ENROLLMENT COORDINATOR
The Opportunity: The Student Enrollment Coordinator role fosters local interest, manages the recruitment and enrollment process, and ensures student and family persistence. Key responsibilities include raising awareness of Phalen Leadership Academies, promoting the campus, securing applicants, and nurturing relationships with families throughout the enrollment pipeline. The Recruiter will work strategically to achieve 100% campus enrollment goals by engaging the community and maintaining high levels of communication and support for prospective and current families.'
The Location: Hope Community Public Charter School - 2917 8th St NE Washington, DC 20017
Essential Job Tasks:
- Develop and maintain long-lasting relationships with families to foster engagement and support within the community.
- Ensure 100% Enrollment on the First Day of School (FDOS).
- Execute student recruitment strategies that target families with school-aged children within an assigned territory.
- Strategically manage the enrollment territory, identifying key areas for recruitment and establishing a strong presence within the community through long-term and short-term strategic partnerships.
- Works to position our school as the premier charter school in the area and a primary feeder school, nurturing these partnerships throughout the year to ensure ongoing engagement and support.
- Act as a brand ambassador and community expert by mastering the intricacies of the Phalen Leadership Academies model, ensuring all families are well-informed about PLA’s programs.
- Engage the community through off-site presentations at (e.g. daycares, housing authorities, community centers, and other local organizations).
- Participate in neighborhood walks and door-to-door outreach in areas near PLA schools.
- Host enrollment events to recruit prospective families and provide enrollment information. (The number of events will be outlined in your scorecard.)
- Facilitate the application process, ensuring high-quality submissions.
- Proactively monitor application quality and promptly resolve issues, supporting parents to ensure a smooth and efficient application experience.
- Consistently track and document progress, providing accurate reports that reflect up-to-date daily reporting and ensure timely submission to meet all enrollment goals
- 100% of Enrollment Milestones Completed on time and to goal (Re-Registration, Lottery, Registration, Welcome to PLA, and maintaining and cultivating a solid waitlist after lottery by providing communication and sustained recruitment efforts, etc)
- Nurture relationships with current families to achieve 90% re-enrollment, including managing the re-registration process, ensuring effective communication, and diligent follow-up until all families have responded and registration documents are completed and approved.
- Ensure all new families are effectively on-boarded from the time they apply with ongoing communications and invitations to tours and/or open houses.
- Collaborate with other campus staff on recruitment and engagement events to greet and nurture relationships with new families.
- Demonstrate excellent time management and planning skills, ensuring the Chief Enrollment Officer and National Director of Scholar Enrollment are updated on progress and challenges.
- Maintain accountability by regularly updating supervisor and campus leadership on enrollment activities, progress towards goals, and any issues.
- Other duties as assigned
- Education: A high school diploma is required; college is preferred.
- Experience: Minimum of 4 years of experience in admissions, enrollment, sales, or business development experience. Preferred knowledge of MSDC application process and/or OSSE compliance rules for DC Charter Schools.
- Community Knowledge: Intimate knowledge of the campus community and its unique needs.
- Communication Skills: Strong ability to connect with parents and families regarding educational issues for their children. Strong organization and time management skills are required.
- Flexible Schedule: Ability to work a non-traditional schedule, including evenings, weekends, and select holidays. This position is required to report to the campus daily.
- Language Skills: A bilingual Spanish speaker is strongly preferred but not required.
- Driver’s License: Valid Driver’s License and clean driving record
Hope Community PCS - Tolson is a public charter school in Washington, D.C. that was founded in 2006 and recently joined the PLA network in 2022. We serve about 250 scholars from PK - 8th grade with a school population that is reflective of the strength and diversity of the community in which we are privileged to serve. We pride ourselves on our STEAM-focused learning that results in scholars taking risks, engaging in learning, and having ownership of their education. Our vision is centered on having a growth mindset to encourage our scholars to develop their immense potential and continue to be active contributors to their communities. We believe that by providing a world-class education in an empowering school environment, all scholars are able to flourish and achieve more than they thought possible
PLA is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state, or local laws.
Please read carefully.
Phalen Leadership Academies (PLA) is an equal opportunity employer. PLA does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service.
By completing this application you understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for PLA to hire me. If hired, I understand that either PLA or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of PLA has the authority to make any assurance to the contrary.
You attest by applying to this position that you have given PLA true and complete information on this application. No requested information has been concealed. I authorize PLA to contact references provided for employment reference checks. If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for the denial of employment or immediate dismissal.