Community Outreach & Enrollment Specialist

About Skilled US
At Skilled US, we believe in transforming lives through education and workforce readiness. We operate a full-service, brick-and-mortar adult education campus that blends rigorous instruction, career training, and holistic wraparound support. We are a bold, entrepreneurial, and student-first organization driven by our core values: Students First, Respect, Determination, Continuous Improvement, and Gratitude. We move fast, set the bar high, and work relentlessly to meet the evolving needs of our learners and the labor market.

Job Summary
The Community Outreach & Enrollment Specialist is a mission-critical, community-facing role responsible for driving enrollment into Skilled US programs through consistent outreach, relationship-building, and pipeline development. This position is highly in-person and requires active engagement in the community, including Phalen Leadership Academies (PLA) schools, Indianapolis neighborhoods through events, direct referrals, partner meetings, and grassroots recruitment.

This role exists to ensure Skilled US has a steady and measurable flow of new learners entering our GED, ELL, and workforce training pathways. The Community Outreach & Enrollment Specialist will be held accountable for generating qualified leads, converting interest into scheduled intakes, and supporting enrollment completion through hands-on follow-up and barrier navigation.

The ideal candidate is outgoing, persistent, highly organized, and deeply aligned to mission. You are comfortable approaching people, building trust quickly, speaking publicly, and representing Skilled US with professionalism and energy. You understand that outreach is not just marketing, it’s relationship work, consistency, and follow-through that leads to real enrollment.
 

Key Responsibilities

Lead Generation and Enrollment Pipeline Development

• Identify, engage, and recruit prospective learners through in-person outreach and community presence
• Drive consistent enrollment pipelines from PLA schools, Indianapolis community partners referrals
• Generate qualified leads weekly and ensure accurate documentation of contact info, interest areas, and next steps
• Convert leads into scheduled intake appointments.
• Collaborate with admissions and program staff to ensure smooth handoff from outreach to intake to enrollment
• Track lead source data to determine which outreach strategies produce the strongest enrollment outcomes

Community Outreach, Events, and Visibility

• Represent Skilled US at community events, enrollment fairs, school-based events, workforce partner meetings, and neighborhood outreach initiatives
• Build strong relationships with community leaders, school staff, nonprofit partners, and referral organizations
• Conduct outreach presentations and information sessions about Skilled US programs and enrollment pathways
• Support pop-up enrollment opportunities and “same day intake” events when needed
• Create and maintain a consistent presence in Indianapolis to grow trust and awareness over time
• Identify new outreach opportunities and recommend strategies to expand Skilled US visibility and recruitment reach

Phalen School Enrollment and Student Pipeline Support

• Serve as a primary enrollment driver and connector for PLA schools and related student/family networks
• Build relationships with school counselors, administrators, family liaisons, and student support teams
• Support cross-marketing and referral pathways from PLA schools into Skilled US programming
•  Engage parents and families connected to PLA schools as potential adult education participants, especially for ELL and GED
• Support students transitioning into workforce training pathways through referral follow-up and enrollment assistance

Data Tracking, Reporting, and Accountability

• Track all leads, outreach activity, and enrollment progress in Salesforce and other required systems
• Maintain accurate documentation of lead sources, contact attempts, appointment outcomes, and enrollment results
• Submit weekly outreach performance reports, including: leads generated, intakes scheduled, enrollments completed, and conversion rates
• Use data to improve outreach strategy and increase conversion over time
• Partner with leadership to monitor enrollment goals and identify barriers slowing recruitment progress

Collaboration and Internal Alignment

• Work closely with admissions, success coaching, instructors, and program leadership to align outreach messaging and enrollment capacity
• Support internal team efforts during major recruitment pushes, new program launches, or community campaigns
• Participate in staff meetings and cross-team planning to ensure outreach reflects current program priorities and enrollment needs
• Other duties as assigned by leadership

Minimum Qualifications

• High School Diploma required; Associate’s or Bachelor’s degree preferred in Marketing, Communications, Workforce Development, Human Services, or related field
•  2+ years of experience in outreach, enrollment, recruitment, community engagement, sales, admissions, or workforce development
• Strong communication skills and comfort speaking with diverse populations in public settings
• Ability to work independently, manage follow-up, and meet weekly outreach goals without constant supervision
• Experience using CRM systems such as Salesforce or similar platforms preferred
•  Reliable transportation required and ability to travel locally between Indianapolis and Gary, IN
• Evening and occasional weekend availability required for outreach events and enrollment activities
• Bilingual skills are a plus

Core Competencies

• Results-Driven: Strong commitment to meeting enrollment targets and outreach performance goals
• Relationship-Builder: Able to build trust quickly and maintain long-term community partnerships
• Persistent Follow-Through: Comfortable with repeated follow-up and outreach until conversion is complete
• Mission-Aligned: Passionate about adult learners, second chances, and economic mobility
• Highly Organized: Tracks activity, manages multiple pipelines, and maintains accurate documentation
• Community Presence: Confident representing Skilled US publicly and professionally in the field
• Adaptable: Thrives in a fast-paced environment with evolving priorities and urgent enrollment needs

Work Location and Expectations
This is an in-person role requiring frequent community engagement and travel between Indianapolis and other PLA schools in Indiana. The Community Connector will spend significant time in schools, partner sites, and community events, not just on campus. Evening and occasional weekend work is expected to support enrollment events and outreach campaigns.

Our Commitment
We are here to lift up individuals who are ready to work but have been shut out of opportunity. Our goal is not only to prepare them, but to place them. If you are passionate about workforce equity and driven by results, we want you on our team

Skilled US Equal Opportunity Statement

Please read carefully.

Phalen Leadership Academies (PLA) is an equal opportunity employer. PLA does not discriminate in employment on account of race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service.

By completing this application you understand that neither the completion of this application nor any other part of my consideration for employment establishes any obligation for PLA to hire me. If hired, I understand that either PLA or I can terminate my employment at any time and for any reason, with or without cause and without prior notice. I understand that no representative of PLA has the authority to make any assurance to the contrary.

You attest by applying to this position that you have given PLA true and complete information on this application. No requested information has been concealed. I authorize PLA to contact references provided for employment reference checks. If any information I have provided is untrue, or if I have concealed material information, I understand that this will constitute cause for the denial of employment or immediate dismissal.